Fractional VP of Growth · Powered by Dxypher
Cybersecurity and tech firms don't lack effort, they lack a growth engine. We bring the strategy, structure and accountability that turn scattered activity into a credible, enterprise-ready pipeline.
2 minutes · 10 questions · Instant personalised report — no sales call required.
years building and scaling businesses
growth dimensions diagnosed
days to predictable pipeline
Who this is for
Bringing order to a noisy market.
Translating service depth into pipeline.
Productising expertise into growth.
Shifting from referrals to engine.
The problem
It's not a lack of effort. It's a lack of direction and structure.
Free diagnostic · Growth Scorecard
A 2-minute diagnostic built for cyber and tech founders. Score your growth engine across 5 dimensions, see your top 3 blockers, and get practical next steps.
10 questions · Instant report · No sales call
Pipeline predictability
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How it works
A simple three-step engagement designed for founder-led cyber and tech businesses: uncover what's really blocking growth, design a focused plan around it, then drive it forward week by week until it sticks.
Step 1
Understand what's really holding growth back — not symptoms, root causes.
We start by stress-testing your pipeline, ICP, messaging and channel mix against what actually works in cyber and tech. Founder, sales and marketing interviews, funnel and CRM review, win/loss patterns and competitor positioning all feed a clear picture of where revenue is leaking.
What's included
Step 2
Build a focused, practical growth plan around the channels that matter.
Findings turn into a 90-day plan you can actually run. We pick the 1–2 channels with the highest leverage for your stage, sharpen the message, and define the metrics, cadence and ownership so growth stops depending on heroics.
What's included
Step 3
Work alongside you to turn the plan into consistent, accountable pipeline.
Plans don't move pipeline — execution does. We embed alongside your team as a fractional VP of Growth: running the weekly operating rhythm, unblocking sales and marketing, briefing agencies or hires, and reporting on what's working so momentum compounds month over month.
What's included
Before & after
Anonymised snapshots from cyber and tech founders we've worked with — one for each step of Diagnose, Design and Drive.
Diagnose · Cyber SaaS · Series A
Before
Pipeline driven by founder network. No clear ICP, 6 channels half-running, win rate unknown.
After
Top 5 blockers documented, sharpest ICP segment identified, 70% of pipeline traced to 2 sources.
5 weeks to clarity
Design · MSSP · £1.5M ARR
Before
Marketing chasing every channel. No weekly cadence. Sales and marketing working off different stories.
After
Focused 90-day plan on 2 channels, unified message, weekly operating rhythm with owned KPIs.
2 channels, 1 plan
Drive · vCISO consultancy
Before
Inconsistent outbound, lumpy pipeline, deals slipping quarter to quarter.
After
Predictable weekly meetings booked, 2.4× qualified pipeline in 90 days, board-ready growth review.
2.4× pipeline in 90 days
30 · 60 · 90 day plan
Three phases that move you from guesswork to a predictable, accountable growth engine — clarity first, then focus, then momentum.
The first 90 days run either as a one-off Foundation Sprint (£6,000) or inside a monthly Fractional VP engagement (from £1,500/month). Beyond day 90 the work continues month to month.
Days 1–30
Understand what's really driving (or blocking) growth and create a clear, focused direction.
What we do
Output
Growth Clarity Report — top 5 blockers, quick wins and a clear ICP
What changes
Less guesswork, more focus. Early improvements start to land.
Days 31–60
Turn insight into a clear, executable growth plan.
What we do
Output
90-Day Growth Plan — channel strategy, messaging framework and roadmap
What changes
Focus replaces fragmentation. Teams pull in the same direction.
Days 61–90
Turn strategy into consistent pipeline momentum.
What we do
Output
Operating rhythm — consistent pipeline, visibility and accountability
What changes
Decisions become faster and growth feels controlled.
Ongoing · Beyond 90 days
Continuous refinement of strategy, scaling what works, supporting leadership as growth evolves, fractional SDR support and safe AI enablement.
What makes this different
Building and scaling commercial businesses.
Deep understanding of how cyber companies actually win deals.
Pipeline and revenue metrics — never vanity.
A team ready to execute when and if needed.
Simon Linstead
Founder · Fractional VP of Growth
About
Over the last three decades, Simon has built and scaled businesses across regulated industries, entertainment, telecoms and cybersecurity — combining commercial leadership with a deep understanding of governance, risk and operational resilience.
For the last six years, that focus has been on cybersecurity. Simon is the founder of the global infosec.live community, co-founder of Simple Security, and founder of Dxypher Agency.
“Build businesses that solve real problems, communities people genuinely want to be part of, and communicate complex ideas in ways that drive credibility and commercial momentum.”Book a Clarity Session ↗
The team
Head of Demand Generation
Phil takes scattered outbound and turns it into an engine. Targeting, channel building, content, assets and calling strategy, all working together so results compound.
Outbound engine build · Targeting and data · Cold calling strategy
Director of Operations
Laura brings structure, coordination and operational discipline to every engagement, ensuring plans move smoothly from strategy into delivery and clients always know what happens next.
Operations leadership · Delivery coordination · Client experience
What clients say
“Working with Simon brought immediate clarity to both our messaging and growth strategy. Within a short space of time, we saw stronger positioning, better quality conversations, and a measurable increase in revenue opportunities.”
Start small, prove value
Recommended start
60-minute strategic session for cyber & tech founders.
£500 / session
Selectively waived for ideal partners.
For teams ready to commit to structured growth.
Light-touch monthly guidance for earlier-stage founders
Diagnose + design a 90-day growth plan
Strategic leadership, weekly cadence, pipeline accountability
Closer leadership involvement and deeper commercial input
Targeting, sequences, content, scripts and workflows built and tested on live calls
Outbound prospecting and qualified meetings, without hiring a rep
AI tooling and channels that run without manual effort
Strategy plus full creative and campaign delivery
Starting prices shown; scope agreed on enquiry. Limited to a small number of clients.
Not ready for a session?
Most founders we work with circle for months before they're ready. No pressure — here are lighter ways to learn how we think and come back when the timing's right.
10 questions, 2 minutes. Get your growth priorities instantly.
Start the Scorecard ↗A community for founders and growth leaders in cyber & tech.
Visit vpgrowth.club ↗Start with a conversation
Tell us a bit about where you are, then send the prepared email to request your Growth Clarity Session.
Simon Linstead
Fractional VP of Growth