Case study · Konnect.io

Building a brand worth noticing

How Dxypher helped an innovative cybersecurity platform develop the clarity, credibility and visual confidence to match its ambition — ahead of its acquisition by 3 Tree Tech.

Konnect.io was created to change how cybersecurity buyers discover and evaluate technology vendors — privately, independently and on their own terms. The proposition was innovative, but the brand needed to communicate that value quickly and build confidence with two very different audiences.

Inside the case study

• Positioning centred on buyer control, privacy and better technology discovery
• A distinctive visual identity reflecting the platform's originality and ambition
• Message clarity for buyers, vendors and strategic stakeholders
• A practical brand system for digital, sales and partner touchpoints
• Acquired by 3 Tree Tech in March 2026

“The brand was one of the things that really stood out.”